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Case study

A targeted offer that beats your best multiplier

There's a 10% statement-credit offer on my no-bonus card for this store — does it beat my 5× rotating-category card?

Scenario

Wallet: Card A with a live targeted offer (10% back, up to $30, at this merchant), Card B (5× rotating category active for this merchant).

Purchase qualifies for both the offer and the rotating category.

Merchant
Electronics retailer
Category code
5732 (electronics stores)
Amount
$200.00

Card options

CardEarnsCash-equivalent
Card A (targeted offer)Routed10% offer · Statement credit$20.00
Card B · Ultimate Rewards$12.50

Routing path

  1. 1. Merchant whitelist

    No pin — skip.

  2. 2. Live offers

    Card A's 10% offer = $20.00 cash-equivalent. Compared against Card B's 5× = $12.50. The offer wins and short-circuits the rest of the priority.

Result

Swipe Card A. The targeted 10% offer ($20) beats the 5× rotating bonus ($12.50). Offers reflect real incremental value, so they outrank category multipliers and sign-up-bonus gating.

Illustrative scenario with sample wallets and values. Pikt is a personal-project preview; reward rates and point valuations are estimates that change over time. See the methodology.